Rebranding & Promotion Packs

At the end of last year, I decided to totally rebrand, make some further tweaks to my website and also change the way I market my work.
The last few years have been very fruitful for assignments so you won’t see me complaining, never the less, I felt I needed to freshen things up.
Along with my approach, I decided to have some new promotional packs designed to hold a small selection of the work that I could choose from to post to a select number of potential clients.
The envelopes are created from a stunning grey pearlescent paper and foil stamped with the new logo.There are 12 5×4 inch image cards to choose from to place inside and these will be added too when required.
These are not something I had created to mass mail but instead, are used to showcase what I do to select number of contacts whom I would love to work collaborate with.

If you would like to download a PDF overview of our current book you can do so here

 

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Book Revamped

Our main Book is back after spending several months doing the rounds with creatives in London.
After a bit of a tidy up and a re edit and updated with new work it’s ready to out again tomorrow.
A high resolution PDF version can be downloaded HERE

Final & First Promotional Mailers

2013 was a busy year not only for assignments but for the real work of marketing (getting the work to shoot).
Having been in the business for 26 years (or something close to that) I have promoted myself with some very clever & creative mailers over the years.
These ranged from branded boxes containing mini postcards of our work to beautifully printed and designed pop up cards.
These days however I stick to the less creative but more effective (in my opinion) A5 postcard for my main marketing.
These are targeted to creatives and agencies whom I would like to work with and are a good fit to my style of work and followed up with a Book drop off where possible.
This little lot are the final batch of my current mailer to head out and the first mailing of the new year and then it’s to the printer with the first new card of 2014… just hope the price of stamps do not go up !

Bronze Award, Epson Panoramic Awards

Pleased to announce one of our images have once again won an award in the Epson Panoramic Awards.
We have entered a few times over the years and have been lucky enough to come away each time with some success which we are very pleased to receive.
This year we received a Bronze Award for the image titled  “The Mud Horse Fisherman”.

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The image shows Adrian Sellick one of the last mud horse fishermen on the banks of the Bristol Channel spitting distance from EDF Energy Hinkley Point Nuclear Power Station.

 

Latest Printed Promotional Mailer

This week we have taken delivery of our latest promotional cards and started to post out.
Marketing is a major part of any business and as I have mentioned before I often feel we are keeping the post office going with the amount of stamps we get through.
In this age of email, websites etc some think that posting anything physical anymore is old school. For us printed promotions despite the extra work,cost etc are still the main and most effective marketing tool we use.

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New Promotional Card.

It feels like I have kept the post office afloat this last 18 months or so with the amount of promo cards we have been posted out.
Next week we prepare our latest mailer to be shipped to the many agencies & clients we would love to work with.This latest one features images from a couple of recent shoots and can be downloaded as a PDF here.
A great site for finding photographers if you are albeit a little bit further away from the UK, is this new Australian site

700 London Creatives.

It ‘s that time of the year when my first quarterly mailers are lined up to get posted out the studio door.
It’s a big undertaking that requires planning,financial investment and a team effort to complete.
So if you are a London based Creative and see one of these watermarked envelopes appear on your desk in the coming month please be kind and don’t bin it- well at least until you’ve had a look ! ….100 down 600 to go.

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Self Promotion.

Promoting what you do is a massively important part of any self employed person’s working life and it’s especially true in the creative fields where competition can be pretty intense.
When I’m not working on commissioned work I’ll be found shooting personal images & projects that I have dream’s up like “Chiron Of Thessaly”
These images are often then used to help promote what I do in various forms of marketing both online and in print.
Over the last 20 years I have done many creative forms of physical mailings from custom made boxes with A6 images inside to clever cards that popped up the image when opened…pretty cool stuff !
In more recent years however I have come to the conclusion that more often than not less is often more and perhaps the good old A5 double sided cards that lets the images do the talking may work best rather than attempting to be too clever.

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Another consideration to add is that reproducing that stunning image you shot in Venice as an A2 poster may look the nuts but what does the receiver realistically do with such an impressive monster ! My guess is it gathers dust then ends up in the bin or shoved in the office shredder.
So for me the trusty old A5 card is a cost effective and versatile way to promote my work and with any luck find a space on the recipients wall or least their filing system for future reference.

Download eBook PDF