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I suppose it does not matter what you do if you are self employed for a living we all get approached to advertise in something or other.
If you are a commercial Photographer it seems to be calls or emails about placing adverts on photographic web portals or in some promotional book that is being distributed to every creative and his dog.
Don’t get me wrong I’ve done my fair share of promoting in a few of these publications over the years and some are well respected and are actually used by the Designers and Ad Agency creatives who receive them.
I’m pretty picky about where I spend my advertising budget and generally stick to direct marketing these days and give little time to looking at paid space in books. However a few weeks ago I received a call from a very nice Dutch fellow called Eric Kievit who chatted to me about a monster sized 50x70cm photography book his company XXL Books produced.
I have several Dutch friends whom I have met while visiting Turkey where we have a holiday home and so  had an enjoyable chat about many things Dutch including Football and how some of my favorite photographers all seem to be either Dutch or German.
Despite my doubts over advertising in this impressive sounding publication this year Eric kindly said he’d send me a copy (all 10kg of it !) in the post of their Dutch Photography edition so that I could experience & enjoy the stunning photography.
True to his word the book turned up a few days ago and it really is an impressive publication not only in size and weight but also in the quality of the reproductions.
I look forward to seeing the U.K version and maybe submitting my own work at some point in the future.

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