Advertising Photography Shoot For Receipt Bank
Back at the end of November last year I was contacted by my client Receipt Bank and asked to look over a location-based advertising photography brief they needed shooting.
To give you a brief overview Receipt Bank produce an app that allows business owners to easily scan their receipts avoiding spending valuable time manually entering them into spreadsheets.
The brief was simply to capture three business owners at their places of work with the final images being printed on the walls in Receipt Bank’s London offices and potentially other media.
Having worked for many years with the Creative Director Stuart shooting Cars, Lifestyle and other Corporate work it’s fair to say we have a good understanding of one another.
This was one of the reasons the brief was pretty loose and we could adapt things slightly on the day as we felt fit.
This is not a bad thing when shooting on location which can often be a little unpredictable compared to the sanctuary of a studio but also because due to tight schedules we were unable to scout the locations personally beforehand.
1st Location Rowdens Chartered Accountants
All the locations were based around the Chichester area of Sussex which logistically made sense as we were looking to capture everything in one day.
The first stop was Rowdens Chartered Accountants where we were to Photograph Penny one of the directors of the company.
Lighting smallish areas with low ceilings like an office can be tricky especially if you’re a fussy bugger like myself!
Luckily Stuart knows this and allowed me time to adjust the lighting until I was happy.
My approach to lighting, especially in these situations, is to keep it simple and persevere.
The actual shoot was completed within around 10 minutes.
I don’t wish to keep people on set any longer than needed especially if capturing corporate work when people are sparing time in a busy schedule.
Another reason to work swiftly is sometimes I will get a person who is not fully comfortable in front of the camera which I add was not the case with Penny or anyone else we captured on the day.
2nd Location MJO Forestry Limited
The second location was at MJO Forestry Limited where we met proprietor Marc Odin and his wife.
MJO is a family run business who manage local West Sussex woodlands.
We decided to initially photograph Marc in the woods with one of his state of the art machines and this worked well.
However, upon returning to MJO’s yard we noticed an old rather dark wooden building which turned out to be the sawmill.
Both Stuart and I immediately decided this was too good a location not to shoot and this ultimately became out the second image.
This is another reason to remain flexible on Advertising / Commercial photoshoots as you never know when something better offers itself up.
3rd Location Whitby’s Photo-Video Limited
Our final shoot of the day was at Whitby’s who were another family-run business.
Whitby’s specialise in photographic printing and camera sales and we were going to have to shoot while their compact fully decked shop was open for business.
It was this point that I was glad that I had kept to my approach earlier of keeping the lighting simple as there so was no way I was going to be able to set up multiple lights here especially while the shop was open to customers.
We waited for a short time for a lull in footfall into the shop (they were pretty busy!) and we captured the images but not before Mark the owner closed a sale to Stuart for a camera for his kids!
Mark the proprietor was a real character and once again my job for the day was made very simple and fully enjoyable to complete.
Post-production was very straight forward although I did decide to very subtly re-colour some items in each image to match Receipt Banks brand colour of Orange.
I also decided to create a 2.5d Parallax video from one of the frames I captured of Marc in the Mill which can be found below.
Arches Of The Palace
I hope this post finds you all well at this very challenging time.
March was an incredibly busy month with me out shooting nearly every day for a new travel accommodation company. Of course, this came to a sudden halt with the travel restriction came into place which was definitely needed.I must admit I’ve not been bored. I’ve used my time in my home office to take some advanced training courses to add to my existing skills and do some other things that seem to have been pushed to the back of the to-do list.
This week I completed the lifestyle image below titled Arches Of The Palace.
The models Emma & Nathan were captured back in chilly November outside my studio and the background is Rhodes in slightly warmer weather!
Thanks to good planning and care the retouching came together both seamlessly and in good time.
Receipt Bank Animated Still
Back in November, I was commissioned by my client Receipt Bank to capture several of its clients in their workplaces.
The final images were destined to be printed into large promotional pieces and I’ll be publishing theses as soon as I can.
When I’m on an assignment I’m always looking beyond the brief anticipating other ideas while I’m at a location.
This was one of those occasions when the guy and the amazing location was too good not to capture other options after of course, I had captured what my client wanted.
The final image below is a still image that I have animated in After Effects which can be used for short social media content.
For clients, it gives extra value by offering video production services that allows the repurposing existing images and extending their budgets further.
Last week I finally got around to shooting some models to be able to complete several images I had captured from my latest trip to Greece.
Casting the right models for a shoot together with right styling is always something that needs careful consideration to work well.
On top of that because this image was a composite the actual photography needed very careful planning as lighting, light quality, perspective, colour amongst many other things all needs to come together for the final image to work seamlessly.
Even with all the best planning however the odd curve ball can still pop up. Despite preparation the night before one of the models shirts got a little creased on route to the shoot.
Normally this would not had been an issue except the studio iron decided to retire itself ! Fortunately I knew a digital solution and with the schedule being tight I decided this would be a better than have a delay acquiring another iron.
The background image was captured pre dawn and created from around 27 frames stitched together in post to allow for a more pleasing perspective with a 41mm lens and deliver a wider dynamic range.
I decided during the final stages of the composite to change the colour of the female models top from blue to a more contrasting orange to help draw the viewers eye to the models.
A Dog With A Bone. Scooters, Greek Myths And A Career As A Commercial Photographer
The second thing that people often ask after I tell them I’m a commercial photographer is “how did you get into that”
I must admit to often asking the same of others I meet as either I’m just nosey or intrigued about the work paths people follow in life.
I always tell my children although all are quite young still (I was a late starter) you are a long time working so find something you love and make a career in that.
One of the beautiful things about photography is that there are no set ways into it. You can go and get a degree, attend part-time evening classes, assist or simply teach yourself.
Not being the academic type I chose the self-taught route with a short stint as a rather poor assistant.
Ultimately it is the work you produce rather than how you got here that counts at the end of the day.
My journey was rather as my mum would say arse backwards!
My father had an interest in photography and this is definitely where my interest initially came from at around 14 years of age.
This did not last for long and for whatever reason I sold my camera and moved onto other interests or 5-minute fads as my mum would call them (she had a phrase for many things in life and most not printable!).
As a teenager, my interests turned to riding Vespa and Lambretta scooters to rallies and events across the UK with my friends.
This was the 80’s and by August of 1984 at the age of 16, I decided I wanted to build a custom show scooter.
Another passion I had inherited from my dad was the love of Greece with its rich history and of course mythology.
This was to be the theme for my scooter build and decided to travel around the archaeological sites of Greece for a week for further inspiration.
This trip turned out to be the catalyst for my lifelong love of photography.
I borrowed my dad’s very impressive camera kit consisting of Canon A1 and several lenses including a monster of a 200mm zoom.
Looking back I think I probably enjoyed the attention I received from having such an impressive looking camera around my neck.
In 1985 the scooter was completed titled “Chariot Of The Gods” and it won several awards at many of the shows I attended.
It was around this time a national magazine was launched called Scootering which I approached and started to freelance for.
I couldn’t believe it I was actually getting paid albeit very little to shoot the people, scooters, and places in the scooter scene which at the time was my life ..I was hooked and decided this was the career I wanted.
I needed to learn faster so I consumed as much knowledge about commercial photography & printing as I could and enrolled in a home study course with the New York Institute Of Photography to learn the fundamentals.
This also allowed me to study while still working in the family Carpet & Furniture business.
Most of my knowledge was then gained by large amounts of shooting and note-taking, so basically much trial and error.
Approaching the late 80’s an opportunity to start my own business came along with the government’s Enterprise Allowance Scheme together with the Princes Youth Business Trust.
This gave me a grant for equipment plus a loan of £1000.00 to kick start my career as a commercial photographer.
In January 1990 my business called Apollo Photographics was launched.
Looking back now I don’t know how the hell I thought I was ready to enter business especially as my photography was still very raw to put it kindly but as Nike say “Just Do It” and indeed I did.
Business, however, did roll in from small local businesses, local papers, and tourist boards.
Circa 1991 with no apparent fear I booked an appointment to show my work to Somerset-based Clarks Shoes and incredibly came away with the biggest shoot to date which gave me my first real big break into work as an advertising photographer.
The job went well and I apparently became the flavour of the month and more work followed from Clarks for the following 12-18 months and I thought I had made it ….but I was very wrong!.
A career as a commercial photographer can be a cruel bitch and you can never sit back and relax for any length of time especially in the digital age where everything changes so quickly. The country went into a recession and work did go very quiet. It was around this time that another client who probably recognised I needed a photographic reality check got me a day assisting a friend of their’s who was a well-established commercial advertising photographer based in Bristol called Colin Peacock.
That client was right Colin’s studios and his work was an incredible wake-up call for me and I quickly realised how little I still really knew.
I was lucky with my timing in that Colin was in need of a second assistant so I ended up putting my business on hold and staying with him for around 9 months.
We worked on many large-scale shoots for well-known clients. The most memorable being a day at St James Palace in London shooting a royal portrait of Princess Alexandra.
Eventually, however, I got itchy feet and despite knowing I still had much to learn I left Colin to continue on my own.
I know he rated my chances of making a living in photography at exactly 0 and at that point looking back, I would have to agree with him.
However, quoting my mum once again she would say “You’re like a dog with a bone once you get a bee in your bonnet” meaning I’m quite a tenacious bugger if I get an idea in my head and for me not being a Photographer never entered my head for a second.
So as you can see my path was indeed slightly arsed backwards but passion, hard work, eagerness to keep learning and a refusal to give up is what has guided me this far and still does. Yes it can be hard and yes I’ve had doubts probably at least once a month but pack up and do something else ?… Nah I’m like a dog with a bone.
Advertising Photography Capturing Chefs In Copenhagen
This image is from an advertising shoot last year for Knorr which took me to Copenhagen for a whirlwind shoot.
This was not my first trip into Europe for Knorr having previously shot in Rotterdam a couple of times. I was once again briefed by Bristol agency Flourish to what was required for the product which was for Unilever‘s Knorr Artisan range.
A Lifestyle Photographer Surviving In The Bush…
Not sure about you but it scares me slightly to where time seems to go, does it speed up as you enter your thirties? I reckon so.
As I look through the thousands of images I’ve captured over the years many feel like they were completed in the months previous when in fact some were captured well over 25 years ago.
This particular image comes from a lifestyle photography production completed a few years ago. It blends the rustic beauty of Exmoor with two gorgeous female models with the concept being about friendship and survival.
Having spent nearly 3 decades now capturing images, I myself often feel a little like a survivor!… it’s not easy but then the best jobs never are.